In order to build awareness for the Innocence Project’s Wrongful Conviction day. I pitched the concept of shooting a lookbook to engage a new audience, incorporating our newest ambassadors. Resulting in $22,000 in merchandise sales, exceeding our previous goal of $5,000.

Merchandise campaign promo image for Wrongful Conviction Day.

Aurora Perrineau wearing a black Innocence Project t-shirt, a part of the Wrongful Conviction Day campaign.

Portrait of Alicia Maule, Digital Engagement Director at the Innocence Project, Negocios Now ‘Latinos 40 Under 40 in New York’